David is the Founder and Managing Director of Lana Trading Pty Ltd, an Australian wool brokerage dedicated to connecting growers, processors, and brands through transparent, values-driven partnerships. With a deep understanding of the supply chain—from farm gate to finished product—David matches premium, ethically sourced Australian wool with the right buyers worldwide. His relationship-first approach fosters trust, ensures quality and traceability, and helps create sustainable, long-term supply agreements that benefit every link in the chain.