Privacy Policy

Lana Trading Pty Ltd
ABN: 55 657 806 721
Effective date: 14 August 2025

Lana Trading Pty Ltd (“Lana Trading”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal information in line with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This policy explains how we collect, use, store and protect your information when you use lanatrading.com.au or interact with us.

1. Information we collect

Depending on your interactions with us, we may collect:

• Identity and contact details (name, email address, phone number, postal address).
• Business details and your role within your organisation.
• Delivery and billing addresses.
• Payment information (processed securely by third‑party providers).
• Information you provide in enquiries, quote requests, web chat and emails.
• Website usage and technical data (e.g. IP address, browser type, pages visited, cookie data).

2. How we collect your information

We collect personal information when you:

• Submit website forms (including Get a Free Quote and the Wool Spec Finder tool).
• Contact us via email, phone or web chat.
• Sign up for updates or marketing communications.
• Engage with us on social media or at events.
• Browse our website, where cookies and similar technologies may operate.

3. How we use your information

We use personal information to:

• Respond to enquiries and provide customer support.
• Facilitate wool transactions and related services between growers, processors and brands.
• Provide quotes, proposals and product information.
• Process orders and organise logistics.
• Operate, maintain and improve our website and services.
• Send updates and marketing communications (you can opt out at any time).
• Comply with legal and regulatory obligations.

4. Sharing your information

We may share personal information with trusted service providers who assist our operations, including:

• Payment processors.
• Freight and logistics partners.
• Email and marketing platforms.
• Website hosting and IT service providers.
• Analytics services (Google Analytics).

These parties may be located in Australia or overseas. We only share what is necessary and require recipients to protect your information appropriately.

5. Cookies and analytics

We use Google Analytics to understand website usage and improve our services. Google Analytics uses cookies to collect information such as pages visited and time on site. You can disable cookies in your browser settings; however, some features may not function as intended.

6. Marketing communications

If you have opted in, we may send marketing emails. You can opt out at any time by clicking the unsubscribe link in our emails or emailing us at admin@lanatrading.com.au.

7. Data security and retention

We store personal information on secure systems with restricted access and take reasonable steps to protect it from misuse, interference, loss, unauthorised access, modification or disclosure. We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

8. Access and correction

You may request access to, or correction of, the personal information we hold about you. We may need to verify your identity before actioning your request. Contact us at admin@lanatrading.com.au.

9. Complaints

If you believe we have breached the APPs, please contact us in writing. We will investigate and respond within a reasonable timeframe. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

10. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be posted on lanatrading.com.au. Your continued use of our website or services after changes take effect constitutes acceptance of the updated policy.

11. Contact us