ESG stands for Environmental, Social, and Governance—a framework that helps businesses and investors assess how a company operates beyond just profits.

In the wool industry, ESG considerations might include how a grower manages land health and biodiversity (Environmental), how workers and communities are treated (Social), and how transparent and fair their business practices are (Governance).

More and more brands now look at ESG performance when choosing their suppliers, as they want wool that’s not only high quality but also ethically and sustainably sourced. At Lana, we work closely with growers who align with these values and help brands find wool that meets both their product standards and their ESG commitments.

Whether you’re a fashion label striving for better traceability or a mill looking to support regenerative farming, ESG is fast becoming a key part of how wool is selected and valued.