David Mahilraj is the founder of Lana Trading and the driving force behind its mission to create a more transparent and sustainable wool industry. With a background in global supply chains and a deep respect for Australian wool growers, David set out to improve outcomes by connecting producers directly with trusted processors and brands. He is known for building long-term partnerships based on shared values, personal integrity, and a commitment to quality. His work has helped growers achieve stronger returns and given brands a reliable way to source wool that aligns with their standards and sustainability goals.